Chief Marketing Officer

About The Role

GHOST MODIFICATIONS

CHIEF MARKETING OFFICER (CMO)

POSITION OVERVIEW

The Chief Marketing Officer (CMO) is a senior executive responsible for leading and overseeing the marketing, branding, advertising, public relations, promotional activities, and community outreach efforts of Ghost Modifications.
The CMO works closely with the Chief Executive Officer and other members of executive leadership to increase brand awareness, attract new customers, strengthen community engagement, promote Ghost Modifications products and services, and support the continued growth and success of the company.
The CMO serves as the primary executive authority for the company's marketing strategy and is responsible for ensuring that Ghost Modifications maintains a professional, recognizable, and consistent public image.

CORE RESPONSIBILITIES

Marketing & Brand Management

Develop and maintain the overall marketing strategy for Ghost Modifications.
Protect and strengthen the Ghost Modifications brand and public image.
Ensure consistent branding across Discord, social media, websites, advertisements, and promotional materials.
Develop marketing campaigns for new products, services, vehicle releases, EUP releases, MLOs, liveries, scripts, and other modifications.
Identify opportunities to increase the company's visibility within the FiveM and gaming communities.
Develop long-term strategies to increase customer awareness and company growth.

Social Media & Community Outreach

Manage and oversee Ghost Modifications' official social media presence.
Develop promotional posts, announcements, advertisements, and campaign materials.
Increase engagement across Discord and other approved social media platforms.
Coordinate community events, giveaways, product showcases, and promotional campaigns.
Monitor community feedback and identify trends that may benefit Ghost Modifications.
Maintain a professional and consistent company presence across all public platforms.

Advertising

Develop advertising strategies for Ghost Modifications products and services.
Coordinate promotional campaigns for new releases and major company updates.
Work with graphic designers, developers, and other staff to create professional promotional materials.
Ensure advertisements accurately represent Ghost Modifications and its products.
Track the effectiveness of advertising campaigns and make adjustments when necessary.
Identify new advertising opportunities and platforms that may benefit the company.

Product Promotion

Work directly with the Development Department to promote new Ghost Modifications products.
Promote FiveM vehicles, EUP, MLOs, liveries, scripts, custom assets, and other company products.
Prepare release campaigns for major products.
Create professional product descriptions and promotional messaging.
Coordinate product previews, teasers, showcases, and release announcements.
Work with developers to ensure marketing materials accurately represent products.
Maintain confidentiality regarding products that have not yet been publicly released.

PUBLIC RELATIONS

Represent Ghost Modifications professionally when communicating with customers, communities, partners, and other organizations.
Help manage the company's public reputation.
Coordinate official company statements when necessary.
Address marketing-related customer concerns and public feedback.
Work with the CEO when responding to significant public relations matters.
Promote a positive and professional image of Ghost Modifications.
Assist in managing public communications during major company changes or announcements.

MARKET RESEARCH

Monitor FiveM modification trends and community interests.
Research competing modification companies and their marketing strategies.
Identify opportunities for Ghost Modifications to differentiate itself.
Gather customer feedback regarding products, pricing, services, and future releases.
Monitor community engagement and customer behavior.
Provide recommendations to executive leadership based on market trends.
Identify potential new markets, products, and promotional opportunities.

EXECUTIVE LEADERSHIP

Serve as the senior marketing advisor to the Chief Executive Officer.
Participate in executive leadership meetings.
Develop marketing goals and measurable objectives.
Submit marketing reports and recommendations to the CEO.
Coordinate with Development, Operations, Customer Service, and other departments.
Assist executive leadership with company growth strategies.
Provide recommendations regarding company branding, advertising, and public relations.
Assist in establishing long-term marketing and growth objectives.

DEPARTMENT OVERSIGHT

Marketing Department
Social Media Team
Advertising Team
Public Relations
Community Outreach
Graphic Design and Promotional Media
Brand Management
Content Creation
The CMO may recommend or appoint marketing managers, directors, coordinators, or other personnel with approval from executive leadership.

AUTHORITY

Direct the day-to-day operations of the Marketing Department.
Assign marketing projects and responsibilities.
Approve routine promotional content.
Develop marketing campaigns.
Recommend marketing personnel appointments and disciplinary actions.
Request marketing resources from executive leadership.
Represent Ghost Modifications in approved marketing and promotional matters.
Establish marketing procedures and workflows.
Coordinate marketing projects between departments.
Major company-wide announcements, significant changes to company branding, major partnerships, and sensitive public statements should receive approval from the Chief Executive Officer or designated executive leadership before publication.

QUALIFICATIONS

Demonstrated experience in marketing, branding, advertising, or business development.
Strong understanding of the FiveM, GTA V, gaming, and modification communities.
Experience managing social media platforms and developing marketing campaigns.
Strong written and verbal communication skills.
Ability to create professional advertisements, announcements, promotional content, and product campaigns.
Understanding of brand development and public relations.
Ability to work effectively with executive leadership and multiple departments.
Demonstrated leadership and team-management experience.
Strong organizational and project-management skills.
Ability to analyze customer feedback, marketing performance, and community trends.
Ability to represent Ghost Modifications professionally.
Strong attention to detail and creative problem-solving skills.
Ability to maintain confidentiality regarding unreleased products and internal company information.
Must be dependable, professional, and able to work independently.
Previous executive, management, or leadership experience is strongly preferred.
Previous experience with a FiveM development or modification company is preferred but not required.


LEADERSHIP STANDARD

The Chief Marketing Officer is an executive-level position within Ghost Modifications and is expected to demonstrate a high standard of professionalism, leadership, communication, integrity, and accountability.
The CMO is expected to lead by example, maintain confidentiality, treat staff and customers professionally, and represent Ghost Modifications in a manner consistent with the company's values and standards.
The CMO must understand that their actions and communications may directly affect the reputation of Ghost Modifications.

PRIMARY OBJECTIVE

The primary objective of the Chief Marketing Officer is to grow and strengthen the Ghost Modifications brand while increasing customer awareness, community engagement, product visibility, and overall company growth.
The CMO should ensure that Ghost Modifications is recognized not only for the quality of its modifications, but also for its professionalism, creativity, reliability, customer service, and presence within the FiveM community.

Key Responsibilities

• Develop and maintain the overall marketing strategy for Ghost Modifications.
• Protect and strengthen the Ghost Modifications brand and public image.
• Ensure consistent branding across Discord, social media, websites, advertisements, and promotional materials.
• Develop marketing campaigns for new products, services, vehicle releases, EUP releases, MLOs, and other modifications.
• Identify opportunities to increase the company's visibility within the FiveM and gaming communities.

Qualifications

• PREFERRED EXPERIENCE
• FiveM development communities
• Gaming or esports marketing
• Social media management
• Digital advertising
• Graphic design and promotional media
• Community management
• Public relations
• Brand management
• Business development
• Content creation
• Product launches
• Promotional campaigns
• Customer engagement
• Digital communications
• PERFORMANCE EXPECTATIONS
• Maintain a professional company image.
• Increase Ghost Modifications' brand recognition.
• Improve customer and community engagement.
• Develop consistent and effective marketing campaigns.
• Support product releases and company sales.
• Maintain strong communication with executive leadership.
• Monitor marketing performance and make improvements.
• Maintain confidentiality regarding company operations and unreleased products.
• Maintain professional conduct when representing Ghost Modifications.
• Meet deadlines for assigned marketing projects.
• Maintain accurate records of marketing activities and campaigns.
• Work collaboratively with other departments.
• Remain informed about FiveM and gaming-community trends.

Benefits & Perks

About Our Company

We're a dynamic team focused on building innovative solutions that solve real-world problems. Our mission is to create technology that makes people's lives better and businesses more efficient.

We value collaboration, creativity, and continuous learning. Our team embraces diversity and inclusion, and we're committed to creating an environment where everyone can thrive.